“This is essential reading for anyone navigating the profound changes that are rapidly transforming the way we work”
Business has never needed designers more than now, but are designers ready?
The last decade has seen a decline in the value of design in corporations, with most businesses focused one-dimensionally on shareholder value at the expense of their core services and workforce, leaving US customer experience satisfaction at all time lows.
As we enter the era of AI, today’s market leaders are unaware that they have never been more vulnerable to losing their customers, workforce and market share.
This is the moment for product design leaders to reset and become the driving force to transform their organizations into leaders in the era of AI.
Topics include:
- The end of customer-centricity
- Why Design Thinking fell flat in organizations
- Using Figma for component design systems can cost business from $10k's to $1MM's
- The three dimensions that product design leaders must prepare for with AI - Organization, Experience, and Design
- The case for design to own front-end code
- Organizations never truly transformed to be prepared for the digital age, and are still siloed and unprepared to adopt AI at scale
- How agentic AI will fundamentally disrupt the 1-1 relationship brands have with customers
- How to reset the value of design in your business
- Quantifying empathy
Early praise for Big Things are Coming.
“Steve’s book comes at an urgent time to offer a clear focus in navigating today’s product teams, helping leaders respond to shifting team dynamics and evolving consumer demands"
“This isn’t just more AI hype. It’s a prescient look into the changes organizations will need to make to harness the power of this moment.”
“A truly inspiring read. Big Things Are Coming serves as a guiding light for Designers.”
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